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About Kelp

Kelp organizes your documents, events and contacts to make work make sense.
We are trying to help working professionals to quickly gather the information they need to be effective across an increasingly vast set of information sources.
We meet you where you are instead of asking you to adopt yet another organizational scheme. Our strategy is to find novel approaches to passive information organization in order to reduce the time working professionals (like you!) spend searching for information and help them see the bigger picture.



We make your data work for you


Our data can be used for so much more than selling us stuff we don’t need.
Much like a fixer-upper house, our data is not renovated for our use. Our data has mostly been used to sell us products. Our communication tools are separate from our collaboration tools which are separate from our scheduling tools. Each of these individual tools could benefit from information in the other but there is also data in each that we just don’t yet use.
For example, a Slack message contains the text and serves as a signal about the relationship between two people, a piece of information and a point in time. Events organize information as they have a topic, and involve a group of people working to produce some artifact. The meeting name and attendees are signals in addition to the artifacts created. A collaborative document, piece of code or design have people, information and time attached to them.
The mission of Kelp is to figure out how to link that information together in a way that provides meaningful value to working professionals.



We put your privacy first

Everything you do in Kelp is anonymous and your data stays on your computer.
The credentials for third party services are stored securely. All extensions communicate directly via HTTPS over TLS to third party APIs. Kelp does not operate intermediary servers to process or store your data. We use OAuth for authentication and authorization where possible and access as little information as necessary. None of the data fetched from third party services leaves your computer. Data is fetched when you have Kelp open and gone when you close Kelp.
Kelp does not don’t track any sensitive data. Only completely anonymous usage statistics and error logging are sent to us. We interpret the usage data in order to improve Kelp. None of the data is sold and we don’t use it for advertisements.
We deeply believe that limiting Kelp’s access to your data is both our best interest and your best interest and hope to be an example of privacy forward companies.



We value security

Kelp does not store your passwords or personal data. We take security seriously and apply experience from e-commerce, and healthcare data security. Kelp’s security practices include but are not limited to: static code analysis, static dependency checking, web vulnerability scanning, end-to-end encryption, and a bug bounty program.



We are building a business for the long term

We are self funded with the goal of building a sustainable product. Our vision is to create a useful tool with an active community paired with a clear business model.
During our public beta, Kelp is free to use. Eventually, we’ll add paid features and integrations. The clear monetization guarantees that we are able to maintain the tool for the long term.



About Me

My name is Brennan Moore. I’ve been professionally building software on the internet for the past 12 years. I’ve built tools for non-profits, art collectors, bike share companies, e-commerce startups and for healthcare enterprise. Before being a professional software engineer, I collaborated with Max Van Kleek and others at the MIT CSAIL Haystack group building tools to automate tasks pdf and assist self reflection pdf. That research with Max, combined with my work experience is what inspired the creation of Kelp.
Across all of those experiences, I’ve made a lot of simple mistakes. I’ve lost documents, missed emails, created events with the missing attendees and I’ve had coworker relationships languish. While we are responsible for our actions, humans are not well suited to dealing with the amount of information and notifications we receive every day across an increasingly vast set of sources.
I hope to use my experience to build tools that help people take back their time and attention to focus on what is most important rather than what appears urgent.
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